Toyota Motor Sales (TMS), U.S.A, Inc., launched the Toyota FT-CH Concept dedicated hybrid at the 2010 North American International Auto Show (NAIAS) in Detroit. The Toyota FT-CH is a concept that will support Toyota’s stated strategy to give a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

“Within the next 10 to 20 years, we will not only reach peak oil we will enter a period where demand for all liquid fuels will exceed supply,” said Jim Lentz, TMS president. “A century after the invention of the automobile, we must re-invent it with powertrains that significantly reduce or eliminate the use of conventional petroleum fuels. One of many alternatives is through what is commonly called the electrification of the automobile. By far, the single most successful example of this has been the gas-electric hybrid.”

2010 Toyota FT-CH Concept

2010 Toyota FT-CH Concept

2010 Toyota FT-CH Concept

The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius. The Toyota FT-CH Concept captures the spirit and functionality of a car that thrives in the inner-city environment; sized right to be nimble, responsive and maneuverable.

“It’s a package Toyota dealers and customers have been asking for,” added Lentz.

The Toyota FT-CH Concept was styled at Toyota’s European Design and Development (ED²) center in Nice, France. Compared to Toyota Prius, it is 22 inches shorter in overall length, yet loses less than an inch in overall width. In spite of its compact external dimensions, Toyota FT-CH Concept was designed for maximum passenger comfort and interior roominess, with an imaginative sense of style.

The new SUV Toyota Land Cruiser enjoys a special status in the global market as a vehicle that has proved its tough, lasting and reliable qualities in the most extreme environments. This pedigree has provided the platform for the development of an all-new Toyota Land Cruiser SUV that goes further than ever before to deliver a balance of go-anywhere performance with the poise, comfort and refinement motorists want in normal day-to-day driving.

2010 Toyota Land Cruiser

Makoto Arimoto, new Toyota Land Cruiser’s Chief Engineer explains: “Generally speaking, it’s considered difficult to achieve both good off-road and on-road performance in the same vehicle. But with the new Land Cruiser, rather than making a half-hearted attempt at offering 50:50 ratio between on and off-road capabilities, we put no less than 100 per cent into developing both. We believe we have succeeded in refining and improving both of these seemingly conflicting qualities.”

2010 Toyota Land Cruiser

2010 Toyota Land Cruiser New SUV

Toyota Yaris car was first launched in 1999, with an all-new, second generation car model introduced in 2005 and further refinements added in 2009, the Yaris is Toyota’s best selling model in Europe, positioned at the heart of this highly competitive segment.

As reflected in its consistently strong performance in the European J.D. Power Customer Satisfaction survey, an ever-increasing number of customers have come to appreciate the Toyota Yaris’ ingenious packaging, class-leading passenger room coefficient, comfort and versatility, advanced technology and performance. In total, over 2.2 million units have been sold across Europe since its launch, and the Toyota Yaris car represents a quarter of Toyota’s annual car sales on the continent.

2010 Toyota Yaris

2010 Toyota Yaris

2010 Toyota Yaris

In 2009, Toyota Optimal Drive technology was introduced across the entire engine range. This has significantly lowered both fuel consumption and CO2 emissions, with appreciable cost of ownership benefits to customers. All engines – 1.0 litre VVT-i, 1.33 litre Dual VVT-i and 1.4 litre D-4D – now generate 120 g/km or less, with fuel consumption averaging below 5 l/100 km.

Toyota Yaris 2010 introduces a new grade into a revised, streamlined model line-up which sees all engine variants available in every grade. Bringing added visual appeal to the heart of the model range, Toyota Yaris 2010 features numerous exterior styling updates, a refreshed interior and an upgraded standard equipment specification.