Uniting an urban-industrial design aesthetic with functionality aimed at young professionals, the GMC Granite Concept sets the brand’s trademark capability in a new, more progressive direction. It was unveiled at the 2010 North American International Auto Show in Detroit.

2010 GMC Granite Concept Car

If brought to market, the GMC Granite Concept would be the smallest GMC ever – but has been optimized to feel much larger. Its length is a full 2 feet (0.6 m) shorter than the new Terrain compact crossover, but its open interior was designed to be spacious and flexible to fit the needs of active people. Generous cargo space and unique flipping/folding seats, for example, enable a mountain bike to be loaded completely inside with the tailgate closed.

2010 GMC Granite Concept

2010 GMC Granite Concept

2010 GMC Granite Concept

“GMC Granite Concept was conceived as a new type of vehicle from GMC – one that could stretch people’s ideas of what a GMC can be,” said Lisa Hutchinson, product marketing director for GMC. “We call it an ‘urban utility vehicle’ and our goal was redefining what the GMC name could mean to a new generation of customers looking for both bold design and functionality.”